Memorable Shorts from 2012 – The Beauty Inside

This is a webseries and a compelling piece of branded media. The concept is simple — Alex wakes up as a different person every day. Physically different that is, inside he is always the same. The story is narrated by the real Alex as he ventures to find love and himself despite his unusual condition.

The film/series is also a “social film”  and a creative use of new media for the digital age.   Professional and student film makers are always asking the question, “how do I build an audience?”.  The Beauty Inside answers that question rather innovatively: put the audience in the movie. 

Check out the short behind the scenes look below: