Sometimes a Good Notion

The Iron Lady & W.E.

As if last year’s best picture upset wasn’t enough the Weinstein’s are back teaching us all how a film campaign is actually run.

First , with the fantastic trailer for The Iron Lady the race for best actress  is officially on and Viola Davis has some tough competition.

And yesterday W.E., which was ravaged by critics in Venice, got the Weinstein touch.  They present a luscious trailer that makes you wonder if all the negative hype was actually accurate.

This will be an interesting campaign to follow as TWC seems to have embraced offering W.E. as a bit of stylish pop culture befitting it’s director rather than as a grand cinematic opus.  The stills they’re offering up are absolutely stunning and are being provided in more stylish venues like W Magazine, Harper’s Bazaar, Vanity Fair and the Little Black Gallery in London. By focusing on the image rather than its star TWC could have a strong contender in Costumes, Production Design, and Cinematography. The artists behind these categories are Cinematographer Hagen Bogdanski (The YoungVictoria),Costume Designer Arianne Phillips (The Crow, A Single Man), Production Designer Martin Childs (Shakespeare in Love). Both Phillips and Childs have received previous nominations in Weinstein handled films.